What a 90-day post-decision plan should actually contain

The entry memo should end with a 90-day sequence that operations can run. In our market entry advisory engagements, that sequence usually covers:

Weeks 1–3 — Confirm legal and banking dependencies with counsel; lock temporary workspace or bonded storage timing; brief any remaining shortlist counterparts.

Weeks 4–7 — First commercial hire or contractor in place; distributor or partner term sheet negotiations underway; inventory or service capacity plan aligned to a realistic first order book.

Weeks 8–12 — First revenue conversations against the agreed channel; review of early signal metrics (not vanity headcount); decision gate on whether to widen geography.

If your post-decision plan is mostly workshops and brand launches, it is not a landing plan. Soft landing support exists to keep the calendar honest.